Reuters: Sports News: Pepsi to sponsor Super Bowl halftime show

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Pepsi to sponsor Super Bowl halftime show Jul 24th 2012, 11:40 Tweet Share this Email Print Related News Scandal-hit Saints reach deal to keep QB Brees Fri, Jul 13 2012 GM talking with Facebook about advertising again: sources Tue, Jul 3 2012 Bottles of Pepsi cola are seen in a display at PepsiCo's 2010 Investor Meeting event in New York, March 22, 2010. Credit: Reuters/Mike Segar Tue Jul 24, 2012 7:40am EDT (Reuters) - PepsiCo Inc, one of the Super Bowl's top advertisers, said it will sponsor the halftime show at the 2013 championship game under an agreement with the National Football League. Pepsi will receive 60 seconds of commercial time during the game's broadcast on CBS. The deal comes after General Motors Co, the football extravaganza's third-largest advertiser over the last decade, said it will not advertise in next year's game because it was too expensive. (Reporting by Arpita Mukherjee in Bangalore; Editing by Anthony Kurian) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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