Reuters: Sports News: GM returning to Super Bowl TV ads in 2014

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GM returning to Super Bowl TV ads in 2014 Aug 23rd 2013, 20:04 Tweet Share this Email Print Related News Carmakers look to video games for new routes to market Thu, Aug 22 2013 Google in early talks with NFL on 'Sunday Ticket' service: report Wed, Aug 21 2013 Analysis: Detroit carmakers wrestle with Silicon Valley VC model Wed, Aug 21 2013 Dolphins football legends reap White House praise 40 years late Tue, Aug 20 2013 UPDATE 1-Fox Sports to reach 90 mln homes for its Saturday debut Thu, Aug 15 2013 A General Motors logo is seen on a Denali vehicle for sale at the GM dealership in Carlsbad, California January 4, 2012. Credit: Reuters/Mike Blake Fri Aug 23, 2013 4:04pm EDT (Reuters) - A year after General Motors Co decided to pass on advertising during the Super Bowl because commercial television time was too expensive, the automaker said on Friday it would return to the big game in February. General Motors said it would advertise its Chevrolet brand during the February 2 National Football League Championship game, which will air in the United States on News Corp's Fox. The 2014 Super Bowl will be a "great stage" for promoting the brand, which is launching 12 new vehicles by the end of 2014, according to Tim Mahoney, Chevrolet's global chief marketing officer. The Super Bowl is typically one of the most-watched television events in the United States. An estimated 108.4 million people tuned in this year to watch the Baltimore Ravens beat the San Francisco 49ers. It was the third-most watched TV program in U.S. history. Fox is charging around $4 million for a 30-second spot, according to industry trade reports. Eighty-five percent of ad time for the Super Bowl has already been bought, USA Today reported on Thursday. That figure is expected to reach 90 percent by the time the NFL season opens September 5, according to the USA Today report. Fox could not be reached immediately for comment. GM announced in May 2012 that it was not going to advertise during the 2013 Super Bowl, which was broadcast by CBS Corp. GM's former global marketing chief Joel Ewanick said at the time, "We simply can't justify the expense." (Reporting by Joseph Lichterman in Detroit; Editing by Carol Bishopric) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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